How Hearst is experimenting in commerce and content, How MTV does Facebook Live across Europe, Snapchat’s super-secret publisher help page,
My Email Subject

"If someone asked me if this is a good career path, I would say no." In the latest installment of our Confessions series, a New York Times copy editor talks about the outlook for the profession and what has changed since the paper restructured the copy desk system.

Hearst's site Best Products is serving as a lab for the publisher to figure out affiliate commerce. It's the source of all of Hearst's new commerce initiatives.

MTV International has produced hundreds of Facebook Lives over the past 18 months, testing a variety of formats. Here's what it learned in the process.

"They're dicks." Many publishers privately complain that Snapchat's secretive, too-cool-for-school culture bleeds into its approach with partners.

Publishers have asked Facebook for performance data on their Instant Articles since it rolled out the feature in spring 2015. Now, the platform has granted their wish.

In today's saturated market, it is still possible to find an untapped customer base. Aaron Luo, founder and CEO of luxury fitness bag brand Caraa, will explain how the brand did it at the Digiday Retail Summit next week.

 

'I could hardly get up to go to the bathroom': Confessions of a New York Times copy editor

Lucia Moses

In our latest anonymous Confessions, a Times copy editor worries about quality declining when the standalone copy desk is eliminated.

How Hearst is experimenting in commerce and content

Max Willens

Hearst is using Best Products as a lab where it learns lessons about affiliate commerce that it looks to apply across its other titles.

Advertisement

 

WTF is AI?

Sponsored Content Sysomos

Pop culture has painted some vivid pictures of what AI looks like. In reality, the AI revolution in marketing has been quieter but ultimately more consequential than any killer robot fantasy. It’s making it possible for marketers to go further with less and make the most of big data, but just WTF is AI? Sponsored by Sysomos.

How MTV does Facebook Live across Europe

Jessica Davies

MTV International is still a big fan of Facebook Live and has produced hundreds of videos using the format over the last 18 months.

Snapchat's super-secret publisher help page

Brian Morrissey

Many publishers privately grouse that Snapchat’s secretive, too-cool-for-school corporate culture bleeds into their approaches to partners.

Webinar: The ad-blocker balancing act

Sponsored Content Instart Logic

With ad-blocker penetration approaching 25 percent in North American and 40 percent in Europe, restoring publisher rights and revenues has become a top of mind issue for most digital media and advertising executives. Join a panel of executives from leading publishers for an informative webinar. Sponsored by Instart Logic.

Mastering identity mapping of the connected consumer

Sponsored Content 4INFO

This white paper offers a better understanding of the importance of identity mapping and how brands can implement it to improve their competitive trajectory. Sponsored by 4INFO.

Advertisement

 
 
Careers Title
 
July 19, 2017
Business Development Manager
WebbMason Marketing
Multiple Locations in the United States
 
July 17, 2017
Senior Director, Digital Marketing and Ecommerce
Living Proof, Inc.
Cambridge, MA
 
July 12, 2017
Digital Advertising Manager
Environmental Defense Fund
DC, NY, or SF
 
 

ALL CAREERS

 
 
Events Title
 
June 5, 2017
Tearsheet Money Conference
New York City
 
Digiday Signal Awards
 
LAST CHANCE DEADLINE:
July 14, 2017
Digiday WorkLife Awards
 
 

ALL EVENTS