Dmexco attendees will be bombarded by Lumascape this week. Here's an oral history of how the series of charts, which started as a PowerPoint in 2010, came to be.
The diamond industry is trying to encourage millennials to purchase diamonds by using Instagram and pop culture tie-ins to make the precious gemstones seem more approachable.
Apple News launched in 2015, but it's already testing a pivot to video with a featured video section that runs several times a week.
"Outside of Europe, there is no reason to have heard about it in anything other than a compliance workshop." The enforcement of the General Data Protection Regulation is looming in May, but many U.S. ad tech vendors aren't ready for the new data-privacy rules.
From Tearsheet: Personal finance app MoneyLion is launching an augmented reality tool called Grow Your Stack, which will provide customers a visual representation of their account balance.
AT&T's powerful "It Can Wait" PSA is the video spot to beat in this year's Digiday Video Awards. If you can top them, enter the Best Video Ad category by the regular deadline on Friday, Sept. 29.
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