"I signed an NDA and brushed it all under the carpet." Certain factors make harassment likely at ad agencies. Those same factors keep known harassers in their jobs -- and to some extent, protect them.

After experimenting for two years with identity-focused commerce posts, BuzzFeed is shifting to a search-centric commerce strategy.

Keith Grossman, global chief revenue officer of Bloomberg Media, talked about the publisher's "very wary" approach to platforms, moving to a consultancy model and more on the latest episode of the Digiday Podcast.

"Horrified by the state of programmatic": Publishers voiced concerns about ad fraud, data transparency and more at Digiday's Hot Topic event on data-driven media selling in London.

Marcus by Goldman Sachs has kept its word to lend $2 billion to customers by year-end, our sister site Tearsheet reports.

The early deadline to enter the Digiday Publishing Awards is this Friday, Nov. 17. Categories span social media, product, technology and branded content. Check them out and submit your entry before fees rise.

There's one big question advertisers have pondered while adrift in a programmatic sea: How do you successfully balance quality inventory with scale? To get an answer, we surveyed 228 advertisers. Download the report today. Sponsored by Taykey.

 

'I left and I shut up': Why women in advertising won't speak publicly about harassment

Shareen Pathak

Certain forces not only make harassment likely inside agencies, but also keep known harassers in their jobs — and to some extent, protect them.

BuzzFeed now has 19 people writing commerce content

Max Willens

BuzzFeed wants search traffic to drive a greater percentage of traffic to the dozen-odd commerce posts it publishes daily.

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Advocacy marketing: the evolution of influencer marketing

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Bloomberg Media's Keith Grossman on platforms: 'Be very wary'

JuJu Kim

“Just putting all of our eggs in one basket because it's the right short-term thing to do is not where we want to be.”

'Horrified by the state of programmatic': Overheard at Digiday's data-driven media selling Hot Topic

Lucinda Southern

"People are even gaming the destination URLs of ads. At that level, it shows things are fundamentally broken."

State of the Industry: Navigating mobile with location data and measurement

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We surveyed 369 publishers to see how they've managed to scale their first-party data, how they've made location a part of their strategy and how they're collecting meaningful insights on their customers. Download the report. Sponsored by Factual.

Marketing intelligence for a new age: Delivering on the promise of people-based marketing

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Careers Title
 
November 14, 2017
Digital Marketing Course Mentor (Part-Time/Flexible/Remote)
Springboard
Remote
 
November 10, 2017
Director of Audience Development (NOVA)
WGBH
Boston, MA
 
November 7, 2017
Director, Social Media (PBS KIDS)
Public Broadcasting Service
Arlington, VA
 
 

ALL CAREERS

 
 
Events Title
 
November 14, 2017
Digiday Hot Topic UK: Data-Driven Media Selling
London, UK
 
November 13 - 15, 2017
Digiday Programmatic Media Summit
New Orleans, LA
 
EARLY DEADLINE:
November 17, 2017
Digiday Publishing Awards
 
 

ALL EVENTS

 

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