Hello Reader,

Thanks for sending in your comments on my last email—I’m excited by the thoughtful feedback and interesting questions I’ve been getting. When you’ve been involved with ETFs for as long as I have, it can be hard to figure out what individual investors think about them.

But it turns out there are a lot of you who want to use ETFs cleverly, safely, and long term. Great news!

Over the last few weeks, I’ve discussed key aspects of ETF investing: the role of fees, the over-trading problem, why you should think long term, why you don’t need to worry about liquidity in most cases, and more.

There are two recurring questions that keep coming in from you guys. First up:

How do I construct a portfolio using ETFs?

Many have praised ETFs for offering easy diversification for your portfolio, but many more of you asked about how to build an ETF portfolio. Sample requests:

• “[Discuss] building a fully diversified portfolio consisting primarily of ETFs”
• “[Discuss] a good conservative ETF portfolio”
• “[Talk about] portfolio allocation strategies for ‘normal’ people targeting investment rather than trading.”

You get the picture. I talked about ETF portfolio construction briefly in The 10^th Man several weeks back. Today, I have a better answer for you...

But first, the second question:

How do I use ETFs to reflect particular macro views?

Macro is a specialty of mine, so I’ve been happy to see so many of you showing interest in macro investing using ETFs. Sample requests:

• “Develop a macro-oriented model portfolio!”
• “Discuss a macro ‘how to’”
• “Please suggest good macro investment themes”

I’ve said this before, but macro trading takes a lot of work to execute properly, and unless it’s your day job, you probably don’t have the time. Guess who does have the time?

Me!

I’ve been dropping hints about this for a while, but couldn’t actually announce anything...

But today, I’m happy to announce that I’m launching a brand new publication. It’s called ETF 20/20, and it will help you become a successful long-term ETF investor, month by month.

You Built It

This is your newsletter. The thousands of you who took my ETF survey, sent in questions, offered feedback on my ETF 10^th Man series… you have all helped shape ETF 20/20.

You said you wanted portfolio construction using ETFs… ETF 20/20 kicks off with a diversified, solid, starter portfolio so you can hit the ground running in your new role as a successful ETF investor.

You said you wanted macro themes… each pick in the ETF starter portfolio is based on a macro theme I have high conviction in, coupled with an in-depth explanation so you can start honing your own macro thinking.

You said there was too much information and misinformation floating around about ETFs… ETF 20/20 offers clear analysis from a guy who’s been studying ETFs forever.

You said you were worried about what happens to ETFs in a bear market… the ETF 20/20 portfolio is designed to give you sustainable returns in all market environments.

You expressed fears that intra-day trading makes it too easy to trade in and out… At ETF 20/20, the goal is to get rich in a deliberate, sustainable, long-term manner—whether you’re focused on retirement or just starting out.

Coming Soon…

We’re not cutting the ribbon on ETF 20/20 yet, but I wanted to let you know about it. Watch out for an email from me on Sunday, October 15, where I’ll be telling you more.

I should advise you now though—the initial launch of ETF 20/20 will only last ten days. When you see the price we’re launching at, you’ll understand why.

Until Sunday,

Jared Dillian
Editor, The 10th Man

P.S.—Do you have initial questions or comments about ETF 20/20? As always, I want to hear them! Please take a minute to send them in to me here.

P.P.S—Earlier, I mentioned a 10^th Man issue where I discussed portfolio construction. If you missed that issue, you can check it out here.