John, I will be teaching live on YouTube – Today at 1:00 p.m. EDT. Here’s the description from YouTube: The Myth of the Brand Promise: The 3 biggest reasons brand projects fail to positively impact results A brand promise is empty without a customer expectation. In this broadcast, Flint McGlaughlin boils what a brand is down to its essence based on 25+ years of research in the field. Then, he walks through three failures marketers must avoid to build an effective, sustainable brand. Tune in here @ 1:00 p.m. EDT You can also view some previous sessions by clicking on the thumbnails below: | Subscription Marketing Discoveries Subscriptions products are growing in popularity for both B2B and B2C corporations. But before you can win the subscription, your marketing team must win the customer’s trust. | | Optimizing Ecommerce Experiences 25 valid ecommerce experiments to ideate your next A/B test. In this session, you'll see working examples of effective ecommerce funnels. | | How to Amplify the Power of Your Value Proposition Are you confident in the value proposition of your offer? Flint McGlaughlin, the CEO of MECLABS will be teaching on the most important element in all marketing. |
Let me know if you have any questions, Flint McGlaughlin Managing Director MarketingSherpa | MarketingExperiments | MECLABS |
|