As Vizio builds up its connected TV advertising business, the smart TV manufacturer is removing a major barrier to getting traditional TV advertisers to move their money to its streaming inventory — measurement verification. Vizio has signed a deal with Nielsen to provide Digital Ad Ratings for ads running on Vizio’s SmartCast connected TV platform, which spans 13 million households in the U.S. Through the deal, advertisers buying CTV ads from Vizio will receive audience age and gender breakdowns for those campaigns from Nielsen. Read more below. Other things to know about | | |
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| Business of TV | | | | In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. | | |
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howdy! | Retail Revolution | | | | In advertising Black Friday deals, retailers are giving more details about how long deals will last where customers get info about what new deals will be available when. | | |
| Sponsored by EX.CO | | | | In this new Q&A with Matt Clark, vp of partnerships at Beeswax, learn more about the demand trends at work in the marketplace and what publishers should be considering right now in order to sustain their momentum this quarter. | | |
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howdy! | Subscriptions | | | | As much as 10% of the content that some news publishers produce is now available only to paying readers. | | |
| Sponsored by Sitecore | | | | Marketing teams are under increasing pressure to accelerate toward higher levels of omnichannel content maturity — here’s how to get there. | | |
howdy! | Publishing in the Platform Era | | | | With a Biden administration set to take over in January, one arena for policy whiplash is the environment and the recasting of American stance on climate change. | | |
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| Sponsored by Tremor Video | | | | Join this new virtual panel on November 19 at 3 p.m. ET to hear from Terence Scroope, vp of insights at Tremor Video and Unruly, as he explores how marketers can incorporate CTV and video into their seasonal budgets. | | |
howdy! | Beyond Ads | | | | Group Nine is the latest media company to create its own online marketplace and the publisher is sticking to the platform it knows best: mobile. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | Merging agencies like Grey and AKQA could look like a death knell for the traditional creative agency but industry analysts and insiders say it’s a necessary transformation. | | |
| Publishing in the Platform Era | | | | With a Biden administration set to take over in January, one arena for policy whiplash is the environment and the recasting of American stance on climate change. |
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