A new pilot test for blockchain-powered digital ad campaigns is shedding a little more light on what's already become obvious: Clicks are not always as human as they appear. To better understand how much waste exists in digital campaigns, IAB Tech Lab and Lucidity spent the second half of 2018 running a dozen campaigns from...
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February 12, 2019
Digital & Tech Daily
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Results of IAB Tech Lab’s Blockchain Pilot Shows How Many Digital Ads Are Seen by Humans
Amazon Is Bringing Wi-Fi Routers In-House by Acquiring Eero
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What’s Your Brand’s Consumer Compatibility?
Super Bowl LIII Fans Used a Record 24.05 Terabytes of Mobile Data
WSJ Custom Studios Becomes ‘The Trust’ Under New Rebrand
AT&T Brings Its Programmatic Spend Under One Roof
Hulu Focuses on Its Audience’s ‘Total Engagement’ Because ‘For Us, Demos Are Dead’
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