Other things to know about - Join us from March 25-27 in Vail for Digiday's Publishing Summit, where attendees will have the opportunity to secure months' worth of meetings in just three days.
- With Google already deprecating 1% of third-party cookies in Chrome, teams are likely to be highly focused on cookieless planning. Experts even think they’ll work outside third-party signals for a better future. Sponsored by LiveRamp.
- If marketers add too many attributes to their audience targeting, they can narrow the segmentation to the point of missing out on driving brand relevancy. Sponsored by Acxiom.
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| | | | | Frustrations over the most critical development in digital media shared at flagship industry conference. | | |
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howdy! | | | | | This week’s Future of TV Briefing recaps a contentious session on measurement from the Interactive Advertising Bureau’s Annual Leadership Meeting. | | |
| | | | | Digital advertising has shifted from predefined audience targeting to adopting more sophisticated, custom AI-driven methods. | | |
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howdy! | | | | | Google’s third-party is (finally) crumbling. At the same time, the way shoppers search for information has expanded beyond Google, into TikTok, Amazon and other retail platforms. It’s made for a booming retail media networks business that brands like Tropicana are increasingly relying on to target shoppers. | | |
| | | | | Even as consumer attention fragments across devices and unlimited content options, sports remain resilient in their ability to collectively capture audiences. | | |
howdy! | | | | | Performance marketing agency NP Digital this week is finalizing its acquisition of full-service creative and branding agency REBL House. | | |
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| | | | | Brands are turning to in-app mobile to drive traffic, promote brand messaging among key target audiences, including Gen Z, and set themselves apart from the competition. | | |
howdy! | | | | | BuzzFeed has inked a new deal with Culture Genesis that allows the Black-owned and multicultural-targeted media network to package up and sell ads against BuzzFeed’s multicultural content, alongside its own inventory. | | |
howdy! | | | | | The app’s executives are working hard to persuade marketers that it’s the prime destination for their ad dollars — pre-game, during and post-game. | | |
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