Salon Media Group is working with IBM and AdLedger, a nonprofit focused on blockchain standards for digital advertising, on a proof-of-concept blockchain project for ad campaign reconciliation on Salon properties. The goal: to bring more transparency to Salon Media's ad inventory through IBM's blockchain platform. Through a shared ledger, Salon is hoping to record contractual...
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April 19, 2018
Digital & Tech Daily
Today's top news for digital marketers
IBM Is Betting on Blockchain to Provide Transparency in Media Buying
Dow Jones Media Group Is Experimenting With a Blockchain Platform That Wants to Wipe Out the Ad-Tech Industry
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