IBM Watson Marketing wants to help marketers give customers a consistent and personalized experience and help them spend their marketing dollars.
July 02, 2019   |   View Online »
 
IBM is spinning off its advertising business, IBM Watson Marketing, and it could be bad news for Adobe, Oracle, and Salesforce

IBM is spinning off its advertising business, IBM Watson Marketing, and it could be bad news for Adobe, Oracle, and Salesforce

Lucia Moses | IBM Watson Marketing wants to help marketers give customers a consistent and personalized experience and help them spend their marketing dollars.

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We got an exclusive look at the pitch deck two Ivy League MBAs used to raise a $1.5 million seed round for a cannabis-infused beverage startup

We got an exclusive look at the pitch deck two Ivy League MBAs used to raise a $1.5 million seed round for a cannabis-infused beverage startup

Jeremy Berke | Cann, which sells low-dose cannabis-infused beverages, raised closed a $1.5 million seed round led by Navy Capital earlier this month.

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Inside 'Area X': the elite teams at JPMorgan that help decide which tech projects to green light — and which to kill

Inside 'Area X': the elite teams at JPMorgan that help decide which tech projects to green light — and which to kill

Dakin Campbell | The teams are part of JPMorgan's continued effort to drive innovation and surface new ideas from its 256,000 global employees.

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JPMORGAN: 4 'spoilers' are set to wreak havoc on the stock market. Here's how you can stay safe.

JPMORGAN: 4 'spoilers' are set to wreak havoc on the stock market. Here's how you can stay safe.

Christopher Competiello | JPMorgan sees four scenarios that might upend the stock market in the second half of 2019. Here are its recommended trades to ride out the turmoil.

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Hedge funds are failing left and right and billionaire investors say the carnage has only gotten started

Hedge funds are failing left and right and billionaire investors say the carnage has only gotten started

Bradley Saacks | While hedge funds have performed better than in 2018, managers still trail the market on average, and investors have pulled billions so far this year.

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Broadcom tells Wall Street it will focus on acquiring software companies, a year after the Trump administration squelched its $117 billion Qualcomm acquisition

Broadcom tells Wall Street it will focus on acquiring software companies, a year after the Trump administration squelched its $117 billion Qualcomm acquisition

Becky Peterson | Broadcom Chief Financial Officer Tom Krause told Morgan Stanley that semiconductor companies are too expensive.

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Apple's new subscription bundle, Apple News Plus, is key to its revenue growth, but it's off to a slow start, publishing execs say

Apple's new subscription bundle, Apple News Plus, is key to its revenue growth, but it's off to a slow start, publishing execs say

Lucia Moses | Apple is working to make the product more intuitive for users while addressing publisher-side concerns, execs who have met with the phone maker said.

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WeWork rival Convene is betting a healthcare startup can help it win new customers by bringing office clinics to the masses

WeWork rival Convene is betting a healthcare startup can help it win new customers by bringing office clinics to the masses

Clarrie Feinstein,Lydia Ramsey,Meghan Morris | Convene is adding healthcare clinics to its workspaces, opening up 25 new locations in partnership with the startup Eden Health.

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'Deloitte would not be my first pick for coming up with a new TV campaign:' Chipotle's CMO outlines the shortcomings of consulting firms competing with ad agencies

'Deloitte would not be my first pick for coming up with a new TV campaign:' Chipotle's CMO outlines the shortcomings of consulting firms competing with ad agencies

Tanya Dua | Business Insider caught up with Chris Brandt, Chipotle's CMO, at the Cannes Lions Festival of International Creativity last week.

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Facebook quietly elevated its top advertising exec to chief revenue officer, and it shows how rapidly the company is trying to diversify its revenue

Facebook quietly elevated its top advertising exec to chief revenue officer, and it shows how rapidly the company is trying to diversify its revenue

Lauren Johnson | Facebook's David Fischer, formerly VP of business and marketing partnerships, is now chief revenue officer of the social network.

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