Customer experience

AI adoption in CX is rising, but implementation challenges remain

The C-suite understands the importance of CX and its place as a revenue driver. So, funding is easier, but getting it up and running is still hard going.

B2B marketing

Winning the race to profitability with a dynamic ICP

The concept of an ICP is often misunderstood. Let's set it straight.

Social media marketing

Marketing on Threads: What you need to know

Threads is proving to be a serious Twitter/X alternative. Updated with data from Buffer that found Threads outpaces X in user engagement.

Content marketing

Content optimization checklist

Maximize the content that is already available while developing new, compelling content for optimum engagement and brand visibility.

B2B marketing

6 B2B paid media platforms where you can advertise effectively

Make your B2B ads work smarter. Learn how to target high-value decision-makers across key platforms, such as Google, LinkedIn, Meta and more.

Marketing technology

Lessons learned from martech wins

Stories of creativity, strategy and collaboration in the martech world — plus lessons you can apply to your own work.

New research

How top marketers use GenAI for growth

Content demands are skyrocketing. How are marketers keeping up? This report delivers data-backed insights to help you drive better results. Don’t fall behind—see what’s working now.

Marketing management

Why marketing engagement metrics actually do matter

With customer journeys more complex than ever, engagement metrics provide the insights you need to nurture leads and stay competitive.

Free online event

Your next big marketing breakthrough is closer than you think.

Churn got you curious? AI strategies feeling outdated? Get answers (and more) at MarTech, online March 25-26., for free.

See what’s in store

What else we're reading

• 7 ways to piss off a marketer
• A handy chart for using social media before, during and after events
• The case for marketing automation modernization
• Senior-level marketers say finding a job right now ain’t easy
• So is my dog: OpenAI says ChatGPT more persuasive than 82% of Reddit users
• Tariffs could be trouble for digital marketers

MarTech research

• NEW! The 2025 MarTech Intelligence Report on Marketing Automation Platforms is here. Get an overview of the MAP market and profiles of 14 vendors.
• NEW! Improve your understanding of the CDP market and get profiles of 21 vendors in the space. It’s the 2025 MarTech Intelligence Report on customer data platforms.
• Take a few minutes to answer the 2025 State of Your Stack Survey. Share with the community where your martech is headed in the next 18 to 24 months.

What they're saying

• “What truly sets you apart is your ideal customer profile (ICP). Done right, it’s your catalyst for sustainable growth, propelling you to long-term profitability and customer success. However, many companies fail to fully understand, define or implement their ICP — and that could cost them the race.” – Scott Hornstein in Winning the race to profitability with a dynamic ICP
• “Trust becomes particularly complex in the context of AI. Consumers may trust AI for routine tasks, like recommending a product, but they are skeptical about using it for critical or personal decisions, such as healthcare or financial planning. Understanding this duality is essential for businesses to navigate the trust challenges.” – Alicia Arnold in How to build consumer trust in the age of AI

From Search Engine Land

• The latest jobs in search marketing
• Meta simplifies Advantage+ campaign setup, adds leads campaigns
• Google algorithm changes blamed for 50% traffic drop to news site the Sun
• How to master user intent with SEO personas
• Brand + performance: The secret to maximizing ad ROI