Hi John,

As linear TV’s role in advertising fades, connected TV (CTV) is taking the lead, fueled by ad-supported content from platforms like Netflix, Disney+, and Max. 

Download a copy of our roundup, “The Big Shifts Behind CTV’s Blockbuster 2024.” Explore CTV’s growth trajectory, the evolving dynamics of ad inventory, and the crucial role of ad-supported streaming services.

Receive your copy. This EMARKETER roundup is made possible by StackAdapt.

Sincerely,
EMARKETER Editors

P.S. Please forward this email to colleagues who are interested in CTV advertising. Thank you!