Deloitte premiered results of its Digital Media Trends Survey at Variety's sold-out MASSIVE Entertainment Marketing Summit earlier this week. During a keynote conversation, Kevin Westcott, Vice Chairman, US Media & Entertainment Leader, Deloitte Consulting LLP, and Andy Wallenstein, Co-Editor-In-Chief of Variety discussed the implications of digital consumers rapidly shifting habits and expectations.
The 12th edition of the survey revealed trends including: - The rise of streaming video - a 450% increase in US household subscriptions in less than a decade
- The value gap in pay TV - 70% of pay TV subscribers feel they get too little value for their money
- The emergence of MilleXZials - a combined group of cutting edge digital media adopters from Gen Z, Millennials, and Gen X
- The concern around personal data - 69% of US consumers believe companies are not doing enough to protect their personal data
What might this data mean for your company? And how can you transform to meet rapidly evolving customer demands? Get in touch to learn how Deloitte can help.
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