| | How are consumers piecing together their entertainment experience? Find out in our Digital Media Trends Survey
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Deloitte premiered results of its Digital Media Trends Survey at Variety’s Entertainment Marketing Summit last week. During a keynote conversation, Kevin Westcott, vice chairman, US Telecom, Media & Entertainment leader, Deloitte LLP, and Andrew Wallenstein, co-editor-in-chief, Variety, discussed the implications of digital consumers rapidly shifting habits and expectations. Here are some highlights: - For the first time, more US consumers have a streaming video subscription (69%) than a traditional cable or satellite pay TV subscription (65%).
- But, with consumers subscribing to an average of three streaming video subscription services, many say having to piece together their entertainment experience across a variety of services is a source of frustration.
- Consumers show some willingness to accept ads—consumers say 8 mins of ads per hour on pay TV is “just right.”
- eSports is on the rise: One-third of consumers now watch every week.
- More US consumers own voice-assisted speakers—a 140% increase in the past year alone, to 36% of all US households.
What can media companies do to make it easier for consumers to piece together their entertainment experience? Get in touch to learn how Deloitte can help.
Join the conversation about #digitalmedia by using the hashtag or following us @DeloitteTMT. |
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