• "It's no longer just about being a television network, it's about being an experience ecosystem," Jesse Redniss, EVP of data strategy and product innovation for Turner.

• NBCUniversal's Linda Yaccarino thinks we're in "a renaissance for marketers." She continued, "The relative value of the scale of television is like no other medium marketers are able to invest in."

• FOX TV's president of advertising, Joe Marchese said, "Every TV network is testing new things that work for clients - those things that work, should become a standard format. This is a unique period of time where advertisers and publishers have a shared goal where long form storytelling should be ad supported."

• Marc Pritchard chief brand officer for P&G, "We are focused on a movement to create gender equality in the creative pipeline - it is good for society and good for growth."

• "Audience based targeting cross-platform needs to happen quickly, because that's where the consumption is happening," Turner President, David Levy.

• "Granular data is absolutely necessary for our business, it's imperative," John Osborn, CEO of OMD.

• "I am more optimistic today than the day I started because there's so much ahead of us and there's so much opportunity to be right in the middle of where consumption is going," said Randy Freer, CEO for Hulu.

• "Establishing a brand is more important than targeting," said WHOSAY's (now part of Viacom) CEO, Steve Ellis.

"The Variety Studio at Cannes was a solid look at where the industry is and where it's going from many of the people who are taking it there," said Jodie McAfee, SVP of Sales and Marketing for Inscape.tv.