Hear our retail and ecommerce desk debate strategy
John,
Today's consumers are heavily influenced by price when making purchases. Over 40% of of US shoppers that we surveyed said promotions or better prices as the reason for buying new clothing.
Gain access to our survey results of 1,447 US consumer goods shoppers and a lively discussion between EMARKETER’s Suzy Davidkhanian, vice president of content; Blake Droesch, senior analyst; and Sarah Marzano, principal analyst. In our recent webinar, “Path to Purchase: Moving from Awareness to Conversion,” they explored how to leverage price and promotions across digital and physical channels, and more.
