A look back at some of the pieces you might have missed:

• Ashley Friedlein on the new normals for 2022 in digital and marketing: Hybrid is here to stay. The war for digital talent intensifies. Connections become more direct. These are the new normals for 2022 in digital and marketing, according to founder Ashley Friedlein, speaking at Econsultancy’s first quarterly trends briefing of the year.
• Self-disruption in pursuit of ecommerce growth: Growth in ecommerce in 2022 will be about more than selling in an increasing number of channels. Online retailers who are serious about success need to get comfortable with change – and with disrupting themselves.
• Stats roundup - the impact of Covid-19 on ecommerce:The acceleration of ecommerce throughout the globe over the course of the pandemic has been hard to ignore, as consumers shopped online often out of necessity, and brands were forced to rapidly change their strategies as a result.
• GA4 “akin to deploying a brand-new tool” - analytics expert Andrew Hood on Google’s sunsetting of UA: Lynchpin’s Andrew Hood says though it might be described as a “new version”, GA4 brings with it “different implementation requirements, different metrics, different reports and different limitations for everyone to get their heads around.”

Retail executives interviewed for SAP's recent report, Retail Experiences of the Future, revealed that sustainable behaviours are one of their priorities into 2022 and beyond.

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