Consumer expectations for highly personalized marketing interactions have reached an all-time high. Eighty percent of customers say the experience a company provides is as important as its products and services and 65% of customers expect companies to adapt to their changing needs and preferences, according to Salesforce’s State of the Connected Customer report.
Not surprisingly, leading marketers say personalization significantly contributes to business profitability, given that consumers say they spend an average of 21% more when brands personalize their experiences, a Twilio survey finds.
Identity resolution platforms have become important tools for brand marketers implementing people-based marketing strategies, especially in the age of AI since these technologies rely on a solid data foundation to deliver insights and generate content.
Let MarTech's all-new Identity Resolution Platforms: A Marketer’s Guide lead you through the dynamic marketplace for identity resolution platforms. Topics covered include:
- Trends driving the adoption of identity resolution platforms.
- How AI is transforming identity resolution platforms.
- Does your company need a identity resolution platform?
- Identity resolution platform vendor profiles.
