| | | | | If Ads Run Next to Offensive Content, This Programmatic Platform Gives Brands Their Money Back MediaMath takes a stand By Christopher Heine While brand-safety concerns on YouTube in recent weeks have given automated ad buying a black eye, MediaMath today announced a measure to make its clients feel better protected. The programmatic player is refunding brands if their ads, per a press release, "run on previously determined unsafe inventory" with a system dubbed Curated Market. "[It] provides...
Read more » | | | | | | | | | | | Facebook Is Hosting Its First ‘Community Summit’ This Summer, Aiming to Bring People Together IRL The event for Groups page admins will take place in Chicago By Marty Swant Facebook wants to help turn online "friends" into offline friends with its inaugural Communities Summit this summer. "Community" is one of those warm, fuzzy, ambitious and yet ambiguous words used by the tech world to describe online relationships. However, the event--which will be held in Chicago on June 22 and 23--marks the next tangible step...
Read more » | | What Cities Across America Can Learn From Atlanta’s Financial Tech Boom And how the ATL got the nickname 'Transaction Alley' By Marty Swant Over the past few years, Atlanta has become somewhat of a Southern powerhouse in the financial technology world, attracting companies, talent and revenue that have put the Empire City of the South at the center of the burgeoning industry known as fintech. While Atlanta might be more famous for peaches than processing payments, the city...
Read more » | | Twitter Is Expanding Its Video Measurement Partnerships to Help Marketers Gauge Ad Performance Working with Moat, Integral Ad Sciences, Nielsen and comScore By Marty Swant Twitter is adding more companies to its roster of third-party measurement partners, which it says will help brands better verify audience segments and video ad viewability. Today, the company announced it's now partnering with Moat and Integral Ad Science and will soon expand its existing partnerships with Nielsen and comScore, potentially giving the social media...
Read more » | | | | | Studio71 Thinks It Has a Solution to Sketchy Ad Placement on YouTube Videos Its creators generate almost 7 billion video views monthly By Sami Main With rising advertiser concerns over messages placed on controversial YouTube videos, Studio71 will offer direct media buys through a programmatic guaranteed solution. The multichannel network is home to more than 600 creators including Lilly Singh, Rhett & Link, and Logan Paul. Thanks to its stable of creators, Studio71 aims to help advertisers sidestep issues of...
Read more » | | With 16 Million Downloads, the Serial Team’s S-Town Podcast Shows Inventive Storytelling Can Pay Off Tells the tale of secrets, sexuality and buried treasure in Alabama By Sami Main A podcast nearly four years in the making, S-Town is the first project from Serial Productions, a company Sarah Koenig and Julie Snyder formed after their hit 2014 podcast, Serial, consumed the internet. Reporting for the project started in 2013, and S-Town premiered on March 28 with all seven episodes, or chapters, available for download....
Read more » | | Twitter Withdraws Lawsuit After U.S. Government Drops Demand to Reveal Anti-Trump User’s Identity DHS had demanded the company unmask @ALT_uscis account By Marty Swant Twitter has voluntarily ended its legal battle with the U.S. government, potentially marking a win in the company's fight to protect free speech and user privacy. Today, the company withdrew a lawsuit it filed Thursday in federal court against the Department of Homeland Security after the agency dropped a demand that it reveal the identity...
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