How Creative Thinking Can Carry Advertising & Marketing Through COVID-19
If Every Brewery Made Hand Sanitizer, It Might Look Like This
After a few weeks of increasingly dire headlines pouring down our various feeds, many of us are looking for ways to distract ourselves from the coronavirus crisis. And what better way to do that than by creating something fun?
When booze and beer brands like Bacardi and Anheuser-Busch shifted some of their production power to creating hand sanitizer to combat coronavirus, one creative saw an opportunity for a little levity. Freelance creative director and Denver Advertising School founder Jesse Alkire, who advises other creators to make something "silly" in these troubling times, created a custom look for several adult beverage-branded hand sanitizer bottle designs.
See it: The project includes designs for White Claw, Corona, Guinness, Bud Light and more.
As Video Production Stalls, Agencies Turn to Creative Tricks of the Trade
As creative agencies and production firms worldwide scrap campaigns derailed by COVID-19, they’re now facing the reality that brands are still expecting work—but they can’t create new video or hold photoshoots. As brands pivot their messaging while creatives, producers and editors set up shop at home, it can seem a daunting task to make do with what’s available. But many in the industry, faced with no other option, have simply gotten to work.
Read more: Learn how the agencies and production firms that are up for a bit of creative thinking are approaching the challenge.
Help Us Face the Coronavirus Crisis—Together
In the latest episode of our daily live show, Adweek Together, deputy brand editor Diana Pearl joins executive editor Stephanie Paterik to talk about how retailers are facing the impact of coronavirus.
