In 2017, New York Times bestselling author Tim Ferriss had a mid-life crisis.

After losing several close friends, hitting the big 4-0, and a few other big life events… 

… He spiralled into a phase of intense reflection (with a healthy dose of existential panic) 

And he started asking some profound questions about his life.

Things like:

- Were my goals my own, or simply what I thought I should want?

- How much of life have I missed from underplanning or overplanning?

- How could I better say no to the noise to better say yes to the adventures I craved?

Powerful stuff for sure… but the answers didn’t come easily.

In fact, all it did was cause him more confusion and anxiety...

Until one question in particular seemed to answer all the others.

Not only that…

It also resulted in some of his deepest personal and professional growth… helped him connect with new mentors… and led to the publishing of his most recent book. 

So what was the question?

"What would this look like if it were easy."  

Sounds simple. 

But when you begin asking this question in your life, you’ll quickly realize how brilliant it really is. 

We silly humans tend to overcomplicate things…

Because our problems feel hard… we assume the answers must also be. 

But as Tim puts it:

“Sometimes, we find incredible results with ease instead of stress. Sometimes, we "solve" the problem by completely reframing it.”

Which is exactly how I’ve achieved massive breakthroughs in self discipline — a topic I’ve been talking a lot about this week.

Over the last few years, the common idea of discipline that’s taken form for most people…

… is one of completing hardcore physical and mental challenges.

Ice baths are all the rage…

“75 Hard” is trending on Tik Tok…

And David Goggins — the former Navy SEAL best known for running insane 63 hour ultramarathons and other jaw dropping stunts — has over 4 million followers on Instagram.

With this theme so prevalent in pop culture… 

It’s no surprise that for many people, the word “discipline” conjures an image of a shredded Goggins-like character shouting “hooyah” punctuated with expletives while running in the rain… 

And we think because we need discipline in order to do the hard or unpleasant things that will help us reach our goals…

...That means to develop discipline we need to force ourselves through more hard and unpleasant things.

But you don’t need to run for 3 days straight without sleeping just to develop discipline.

I promise.

Instead... I encourage you to consider Tim Ferriss’s question…

What would this look like if it were easy?

If discipline is what we use to do hard things that help us reach our goals…

What’s the easiest way to make sure we do those things?

How can we cut through all the myths and hype around discipline…

And use practical tools, mindsets, and frameworks to achieve automatic follow through for elite performance in life?

The best kind of discipline makes your life easier, NOT harder.

And there’s absolutely zero reason you can’t harness proven principles of success and high-performance psychology to do exactly that. 

Tomorrow I’m going to be dropping some very BIG NEWS about this…

Make sure you keep an eye on your inbox for the email I’ll be sending so you can be one of the first to hear.

Full details tomorrow…

Looking forward to filling you in.

Success Loves Speed,

Craig