The U.S. Supreme Court's decision to overturn its landmark ruling on Roe vs. Wade has companies navigating how to address abortion rights, but online dating platform OKCupid is already centering its marketing strategy around the topic. Additional coverage: - After receiving criticism for forbidding its journalists from posting opinions on the Supreme Court striking down Roe last week, Gannett is reviewing employee perspectives.
- Over the past year, a new type of CMO has begun to take hold in the C-suites of media and tech companies: the chief metaverse officer. In this Q&A, Digiday spoke with Cathy Hackl, chief metaverse officer at innovation and design consultancy Journey.
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| | | | | The online dating platform yesterday sent in-app notifications to all U.S. users encouraging them to donate to Planned Parenthood. | | |
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howdy! | | | | | After receiving criticism for forbidding its journalists from posting opinions on the Supreme Court striking down Roe last week, Gannett is reviewing employee perspectives. | | |
| | | | | Marketers are turning to weather targeting to identify patterns that anticipate shopping behaviors while respecting privacy. | | |
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howdy! | | | | | Hackl’s most convincing qualification for the role might be her bona fide connection to metaverse users: she’s the mother of three metaverse-native kids, including a 10-year-old who runs his own Roblox business. | | |
| | | | | Download this webinar for insights into how marketers are refining data and analytics tactics to better understand consumers. | | |
howdy! | | | | | Some marketers, agency execs are also reconsidering their blocklists, adding phrases related to the Supreme Court to their lists to stem potential brand safety issues. | | |
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| | | | | In the wake of the pandemic and the midst of the Great Resignation, the need for streamlined and straightforward collaboration strategies and tools for marketing teams is paramount. | | |
howdy! | | | | | In this week’s Media Briefing, media editor Kayleigh Barber breaks down the different pricing models that commerce publishers use. | | |
howdy! | | | | | Companies are using ERGs to facilitate employee conversations, as well as executive leadership via companywide emails to employees stressing their support for wellbeing and the availability of managers for support. | | |
| | | | | Bustle and Elite Daily's editor-in-chief talks about the unique interviewing approach she's teaching her teams and how they're approaching TikTok without competing for views. |
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