Netflix has gone into overdrive marketing the second season of Stranger Things. Today, the company unveiled a partnership with Lyft (a first for Netflix) where passengers will be able to take a ride that's (hopefully) the creepiest experience they've had using the Lyft app. Lyft users in Philadelphia and Los Angeles can take an immersive...
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Morning Digest
October 26, 2017
What marketers need to know today
Hazmat suits and frozen waffles in Philadelphia and Los Angeles
By Kristina Monllos
Netflix has gone into overdrive marketing the second season of Stranger Things. Today, the company unveiled a partnership with Lyft (a first for Netflix) where passengers will be able to take a ride that's (hopefully) the creepiest experience they've had using the Lyft app. Lyft users in Philadelphia and Los Angeles can take an immersive...
Read more »
A deep dive into VFX from Alan Warburton and W+K's Tom Pounder
By Gabriel Beltrone
Promoted Content by AppNexus
The 21st Century Fox CEO also said Bill O’Reilly’s $32 million settlement ‘was news to me’
By Jason Lynch
Romantic and compelling spot
By Kristina Monllos
Book a ride, get cash back or free Netflix
By Lauren Johnson
Uber is already a verb, and today it's taking its brand to credit cards. The ride-sharing app is rolling out a credit card powered with Barclays and Visa that lets consumers earn points from swiping. The Uber Visa Card doles out $100 back after consumers spend $500 within the first 90 days. Interestingly, after spending...
Read more »
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