WardsAuto – Customer Experience Edition
WardsAuto The Big Story - Dealer Issue
 

MAY 31, 2018

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Who Will Drive the Future of Mobility?
President and CEO of PSA North America Larry Dominique discusses how PSA is uniquely positioned as it moves into the NA market with a business strategy that blends its traditional OEM business with the mobility expectations of consumers who have more transportation options than ever before.

If You Pay for SEO, Get What You Paid For

The ultimate measure of successful SEO should be growth in organic search traffic.

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Study: Alt-Loan Crowd Carries Risks, But Not Boatload

TransUnion says many alternative-loan consumers perform well when they transition to traditional financing, including auto loans.

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Boutique Car Dealerships Coming Soon?

“In the future we may see dealerships with smaller footprints,” says Jim Hoostal of Interbrand.

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How to Reach Distracted Shoppers

In an upcoming WardsAuto webinar, Madison Gross of CarGurus tells how to get the attention of car shoppers with all sorts of information at their fingertips. The learning event is at 2 p.m. ET/11 a.m. PT on Thursday June 7. To register click here.

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