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WardsAuto Dealer 5
 

MAY 28, 2018

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Hey there. Welcome to the WardsAuto Dealer 5 for Monday May 28 (a special day honoring special people.) We've put together items from WardsAuto.com and across the Internet. So let's go:

1.

If you pay for SEO, get what you paid for.    

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2.

If you seek some clarity, check out Honda’s ad for its Clarity plug-in hybrid car. It racked up the highest number of impressions. Watch the top five spots here.

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3.

The Toyota Camry is delightfully daring. (That wasn’t always the case.) Here’s why it is a winner in the Wards 10 Best Interiors competition.

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4.

Car shoppers can get distracted in an age when so much information is coming at them. Learn how to reach these in-market people. CarGurus' Madison Gross tells how to cut through the clutter during a WardsAuto webinar. It’s at 2 p.m. ET/11 a.m. PT on Thursday June 7. To register click here.

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5.

When Marci Robin entered a dealership, no one thought she’d leave with an existential crisis. According to Robin, while in the process of signing paperwork to purchase a car she was presented with a simple, but odd question: was she a robot?

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Millennials Are Buying Cars. Are You Missing Out?
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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at sfinlay@wardsauto.com.

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...