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If You’re A Sucker For ‘Free Gift With Purchase,’ You Might Just Be A Sucker — Here’s Why

When your favorite brand or retailer offers a promotion, which would you rather have: 10% off or a free gift with your purchase? Research suggests that in many instances, consumers prefer the freebie, whether it’s a free sample (think Sephora) or a branded item like a tote bag (Sezane is famous for them). However, it’s important for consumers to understand why retailers and brands offer free gifts, including what retailers get out of it and how customers benefit.

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