Let's be real, the era of marketing on a hunch is over. To thrive today, companies need data-driven insights that identify high-fit leads who are likeliest to convert.

FIRE is the solution. By combining fit, intent, recency, and engagement data, we've created a proven account-based strategy designed to help sales and marketing teams prioritize the best leads, shorten sales cycles, and improve your win rate.

In this new guide, you will learn:

• Why FIRE is mission-critical for an effective account-based marketing strategy
• How the four elements of FIRE work together to identify your best leads
• How to operationalize FIRE and shift from prospecting to converting
• What one company did to increase their win rate by 125% with FIRE

Download this guide to find out how FIRE works, what it looks like in operation, and why you need it.