IHOP Announces Mystery Name Change; Plus Sears Snags Two Extra Years To Pay Debt; And Grab's Global Ambitions. | | | | | | | | | | | | | Shake Shack's Complex Evolution To Digital | | Sometimes, innovative new ideas work out — but sometimes they don't. It was a lesson Shake Shack learned the hard way when it launched a cashless location — and consumers revolted until they brought back the cashier. However, Shake Shack continues to develop digitally and is coming around to the idea that the best way to convert customers is with a reward pull instead of an abrupt push. | | |
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| | | | | | | Mastercard’s Menendez: Solving Freight’s Big Payment Frictions | | There are massive inefficiencies in the freight forwarding industry, Carlos Menendez, president of enterprise partnerships at Mastercard, told Karen Webster — which cost the freight forwarding industry $36B a year, and consumers and businesses lost time. Menendez explains why removing the friction in the last mile of delivery starts by optimizing the first mile of payment. Read More... | |
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| | | | | Judging A Beer By Its Can: The Future Of AR In Consumables And Beyond | | Through a partnership with creative agency Freytag Anderson, Scottish brewery Up Front is drawing customers deeper into the brand through an augmented reality (AR) layer to its packaging artwork. Freytag Project Director Sophie Brown told PYMNTS the experience isn’t just about novelty. Here’s why she thinks AR could be the next big wave for food and beverage brands. Read More... | |
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| | | | | | Skipping The Hype, Finding The Opportunity | | Some things turn out to be different than they seem. When blockchain appeared, people cried out that it was the future of money. These days, that’s a rarer opinion — but one displaced by an idea that bitcoin might be the future of identity. That seems to be the trend — the niche good that evolves into a mainstream practice, though perhaps, not how anyone pictured. So how does one find the real opportunities? Read More... | |
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