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 | Adfreak | July 14, 2017 | | Today's highs and lows of creativity |
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| Mother London adds to the 'Wonderful Everyday' campaign By Erik Oster Just because you rest for 18 hours a day doesn't mean you're lazy. Agency Mother London is launching an integrated campaign for Ikea across the U.K. and Ireland focused on the living room, titled "Relax Into Greatness," which functions as the latest addition to the larger "Wonderful Everyday" campaign. The debut spot, "Lion," is based... Read more » |
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| YouTube itself tops the list with #MoreThanARefugee By Tim Nudd |
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| Promoted Content by GumGum | | Best practices of a digital marketing pioneer |
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| Athletes set absurd obstacles for themselves in latest from W+K By Tim Nudd |
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| Two Ad Council spots from R/GA make the list of five By Tim Nudd |
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| Wear your love of chicken on your sleeve By Angela Natividad Last week, we mysteriously received a Colonel Sanders pillowcase in the mail, designed to look like we were sleeping together. Now, KFC has explained what that whole thing was all about: As of yesterday, the brand launched KFC Ltd., an online merchandise shop packed with limited-edition goods and high-quality fried chicken apparel. This includes that... Read more » |
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| Partnership was 'a natural fit,' says the client By T.L. Stanley It's no secret, girlfriend: That dude is worthless. So, weak moment or not, why would you even consider going back to him? This situation calls for a BFF squad, a musical pep talk (with synchronized choreography!), a dip into a crystalline Miami Beach pool, and a flock of flamingos. In that order. And in the... Read more » |
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| David Patinella had never seen the footage of his late father By Gabriel Beltrone In 1971, Guisto Patinella, a science teacher in Kankakee, Illinois, was rear-ended by another car while giving a couple of students a ride to school. He was so satisfied with Allstate's response to his insurance claim that he ended up starring in a commercial for the company. Now, some 46 years later, the marketer has... Read more » |
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| Kyle, Aleali May and Jacques Slade step right up By David Gianatasio It's gotta be the influencers! Finish Line, the sports footwear and apparel chain, keeps pace with sneaker culture and adds some star power in these new "Shoes So Fresh" ads, created by Innocean USA. First, iSpy, with my little eye, rapper Kyle in the recording studio, enjoying a fidget spinner and mid-day refreshment: Spin it... Read more » |
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| War for the Planet of the Apes isn't the first final stop By Chris Thilk There's an unwritten rule in Hollywood--or it may actually be written down, considering how pervasive it is--that nothing can ever end. Franchises built on existing intellectual property, whether adapted from previous media or sprung wholly on film, are the key to success, according to the big movie studios. Not only can the marketing never tell... Read more » |
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| Coop Home Goods gets the Chamber.Media treatment By T.L. Stanley This is not a nightmare, even though it features a giant, talking one-eyed dog, chronic insomnia and home invasion, with an eerie whiff of Stranger Things. The first ad for Coop Home Goods pillows actually depicts a trippy journey to "Dreamland," the tranquil domain of Lloyd the portly angel-fairy who just wants everybody to get... Read more » |
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