Having already entered augmented reality, Ikea is now exploring a way for shoppers to learn more about its products in virtual reality. Working with the recently merged MEC-Maxus agency Wavemaker, Ikea worked with incorporated a virtual reality experience for one of its store openings in a Dallas suburb, immersing visitors in an Ikea world where...
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December 19, 2017
Digital & Tech Daily
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Ikea Is Stepping Into Virtual Reality by Creating a Game for New Store Openings
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