A woman runs her hands over a fitted sheet in a new 25-minute digital spot from Ikea, and then she asks viewers to listen to how nice it sounds when she smooths the sheet out. It might seem like an odd move for the brand if you haven't heard of ASMR, or autonomous sensory meridian...
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Adfreak
August 09, 2017
Today's highs and lows of creativity
Soothing new work from Ogilvy NY
By Kristina Monllos
A woman runs her hands over a fitted sheet in a new 25-minute digital spot from Ikea, and then she asks viewers to listen to how nice it sounds when she smooths the sheet out. It might seem like an odd move for the brand if you haven't heard of ASMR, or autonomous sensory meridian...
Read more »
Tuesday Poliak picks her favorite ads ever
By Tim Nudd
Promoted Content by Adobe
The impact of the surge in voice search
'I shouldn't even be here...'
By David Gianatasio
Just don't look directly at it
By Angela Natividad
Grey spot cleverly manufactures 'perfect moments'
By Gabriel Beltrone
You may be a carefree and playful millennial out living your life to the fullest. But if you're looking to capture that perfect magical snapshot on the street, your smartphone camera won't do--you need a Canon. That, at least, is the upshot of a new ad from the consumer tech marketer and Grey New York....
Read more »
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