Ikea's home-country agency, ?kestam Holst, is really doing an impressive job turning boredom into a marketing medium. The Stockholm-based creative shop, Adweek's International Agency of the Year for 2017, debuted a preroll campaign last fall that practically (and sometimes literally) begged you to skip its long and pointless ads. Perhaps because the clips were so...
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April 27, 2018
AdFreak
Today's highs and lows of creativity
In a Clever Twist, Ikea Shows How a Bad TV Ad Can Turn Into a Good Ad for Ikea
AT&T and Errol Morris Digitally Aged Fatal Crash Victims to Show the Lives They Could Have Lived
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