A woman runs her hands over a fitted sheet in a new 25-minute digital spot from Ikea, and then she asks viewers to listen to how nice it sounds when she smooths the sheet out. It might seem like an odd move for the brand if you haven't heard of ASMR, or autonomous sensory meridian...
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Morning Digest
August 09, 2017
What marketers need to know today
Soothing new work from Ogilvy NY
By Kristina Monllos
A woman runs her hands over a fitted sheet in a new 25-minute digital spot from Ikea, and then she asks viewers to listen to how nice it sounds when she smooths the sheet out. It might seem like an odd move for the brand if you haven't heard of ASMR, or autonomous sensory meridian...
Read more »
How the sticky goo developed in WWII became the balm for beachgoers
By Robert Klara
Promoted Content by Adobe
The impact of the surge in voice search
With celebrity chef Anne Burrell
By Kristina Monllos
See Pete Eckert's astonishing 'light paintings'
By Patrick Coffee
Toby Gabriner also talks video and the evolution of agencies
By Marty Swant
Adweek: AdRoll is one of several companies that have developed data co-ops (along with Adobe and others), which are pitched as alternatives to walled gardens. Toby Gabriner: Our original thought we came to market with was a retargeting product, and then four years ago, the company was really smart and thought about how do we...
Read more »
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