Even as some marketers question how much Snapchat is interested in cultivating relationships with influencers, brands like Ikea are leaning on social stars to amplify campaigns. The furniture brand and MEC are launching a back-to-school initiative on Snapchat with pop music and web comedy duo Superfruit that promotes products for college dorms through an interactive...
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Digital & Tech Daily
July 12, 2017
Today's top news for digital marketers
Includes an interactive video
By Lauren Johnson
Even as some marketers question how much Snapchat is interested in cultivating relationships with influencers, brands like Ikea are leaning on social stars to amplify campaigns. The furniture brand and MEC are launching a back-to-school initiative on Snapchat with pop music and web comedy duo Superfruit that promotes products for college dorms through an interactive...
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It's starting this week
By Marty Swant
Promoted Content by Clear Channel Outdoor
Insights from UM, Twitter, Edelman and PMX
Opening up 60,000 possible audience segments
By Marty Swant
The shopping event is huge for midsummer sales
By Lauren Johnson
Ned Segal is joining the company in August
By Marty Swant
Twitter has finally hired a new chief financial officer. Ned Segal, who most recently was svp of finance at Intuit and before that spent 16 years at Goldman Sachs, is joining the flock to help CEO Jack Dorsey and the executive team find new revenue for the company that's struggled in recent quarters to keep...
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