Also: McCann wins PR Cannes Lions Grand Prix, Southwest’s new CEO defends culture, and Peloton eliminates free running feature.

TODAY’S HEADLINES – 06.24.2021  
 
• 

DAILY SCOOP

Ikea apologizes for Juneteenth food menu, Americans increase business travel plans, and big tech discloses renewable energy plans

Also: McCann wins PR Cannes Lions Grand Prix, Southwest’s new CEO defends culture, and Peloton eliminates free running feature.


• 

PR INDUSTRY

Reader contest: Which Disney character most resembles your work life?

Are you more of a Tarzan or Snow White? Enter for a chance to win a free night at Walt Disney World in September. Hurry, contest ends July 12.


• 

DIVERSITY AND INCLUSION

Tips for avoiding ableist, exclusive language

Some common terms can cause needless confusion or even hurt. Here’s how to make your messages more empathetic and welcoming.



• 

DOWNLOAD DIGEST

Top industry resources for comms pros for summer 2021

We’re putting together the best whitepapers and industry guidebooks offered by our partners from recent events and trainings. Be sure to check out our full list.


• 

RAGAN TRAINING TAKEAWAYS

6 writing mistakes to avoid

An AP Style insider shares some of the mistakes that most undermine a writer’s credibility.


• 

DAILY SCOOP

Twitter rallies to support HBO Max intern after email gaffe, smartphone is essential tool for low income Americans, and airlines seek government help on messaging

Also: Wingstop offers thighs amid chicken wing shortage, Target unveils sustainability program, and Subway catches criticism over tuna-less sandwich topping.


• 

SOCIAL MEDIA

4 rules to follow when getting into social audio platforms

For brands looking to get in on this new content trend, knowing the different platforms and the tactics that are already showing results is essential.



• 

MARKETING

3 post-pandemic consumer behavior shifts to monitor and anticipate

During the second summer of the pandemic, there’s reason to feel hopeful. Vaccines are rolling out, and signs point to pent-up consumer demand. But a lot of unknowns remain.


• 

STORYTELLING

Wheaties uses unique history of highlighting heroes to mark 100-year anniversary

The brand’s partnerships with extraordinary sports figures offer a new angle for celebrating a centennial.


• 

PR INDUSTRY

Ragan CEO Diane Schwartz shares how to stop being an ‘order taker’

The comms leader spoke about learning to use the language of business to solidify the increased role comms pros have taken during the past year of crisis on the Business Communicators Podcast.


• 

DAILY SCOOP

Labor shortage excuse rankles American Airlines customers, mask anxiety falls, and the SEC to monitor climate impact

Also: Coca-Cola announces DE&I push, Facebook launches live audio rooms, and Del Monte creates a sustainability ambassador program.



• 

MEDIA RELATIONS

Which Disney character resembles your PR life most?

From avoiding poison apples to strolling through Wonderland, the industry seems rife with parallels to make-believe worlds. Glass slippers optional.


• 

WRITING & EDITING

PR pros: Leave the thesaurus on the bookshelf

When reaching for a more complex variant, wordsmiths looking to find elegant variations risk landing on a phrasing that leaves something to be desired.


• 

SOCIAL MEDIA

TikTok tips from Ocean Spray, Wish and more

Digital experts who work with influencers on the short video platform share takeaways and strategies for making the most of the ascending social media platform.


Ragan's Social Media Conference at Disney World

Join Ragan and your peers at the year's most anticipated social media conference.

September 8-10, 2021, Swan & Dolphin Resort, Disney World, Florida

Learn the strategies and secrets to reach your audience, grab attention, and impact your bottom line.

Register now. In-person or virtual streaming.


This email was sent by: Ragan Communications
10 S. La Salle Street, Suite 310 Chicago, IL, 60603, US, cservice@ragan.com
Unsubscribe From All/Update Profile  |  Unsubscribe
Sent to: newsletter@newslettercollector.com