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| Top Stories |  | | Ivy Liu |
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| | | | | Consent management platforms at Immediate aren’t just about ticking boxes for data laws. | | |
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howdy! | | | | | The latest installment of ad tech M&A activity is leaving some industry folks surprised. | | |
| | | | | According to a new marketing ROI benchmark report based on more than $2 billion in marketing investment, marketers' spending has been flat since 2021. | | |
howdy! | | | | | Media buyers were largely surprised by Peter Naylor’s sudden exit from Netflix last week. Larger forces at play are affecting streamers overall. | | |
| | | | | As advertisers grapple with higher ad costs and limited availability of premium inventory for political campaigns, they’re shifting from broad-spectrum approaches to data-driven tactics to convert undecided voters — much like attracting new customers in the business world. | | |
howdy! | | | | | The app is being used to provide a compelling offering which encourages readers to support the Guardian more financially, while also reaching new audiences. | | |
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| | | | | Programmatic teams are leveraging advanced technology, transparent campaign measurement and strategic partnerships to optimize their CTV campaigns. | | |
howdy! | | | | | The timeline on which Google will officially kill the third-party cookie is anyone’s guess at this point. According to a Digiday+ Research survey conducted in the second quarter, marketers’ guesses look very different from publishers’. | | |
howdy! | | | | | This is what happens when uncertainty looms: prudence takes the spotlight. | | |
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