Immersive AR is coming to a movie theater near you Computer vision platform, Resonai, is bringing augmented reality to physical spaces, including movie theaters, shopping malls and retail.
ClickZ Daily: January 14, 2020 |
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| Good morning! Today we look at how Computer vision platform, Resonai, is bringing augmented reality to physical spaces, including movie theaters, shopping malls and retail. The tech has some cool implications to the marketing world. Companies can create promotions that use AR which is visible in a physical location. It can be used to gain a new level of insight into shoppers’ store behaviors, traffic patterns, and their interaction with merchandise. Also, we spoke to API-first data routing and optimization platform, Convertr’s CEO Emma Bowkett, who is calling for an open marketing ecosystem and details how to win back the customer’s trust. Also ICYMI: PlumSlice Labs, a leading provider of Product Experience Management (PIM/MDM), Merchandising and Supplier Collaboration Solutions, and Cloudinary announced their partnership for digital product information and media asset management. Certona, a Kibo company and global leader in omnichannel personalization, announced it has partnered with leading Mexican-inspired quick-service restaurant (QSR) Taco Bell, to create a personalized experience for its guests. Channable, a leading provider of retail solutions that optimize product and service go-to-market strategies and online advertising, announced the US debut of its Channable platform at NRF Vision 2020. True Fit®, the data-driven personalisation platform for footwear and apparel, announced a strategic partnership with Google Cloud that makes it easy for retailers to leverage the Fashion Genome™, the largest connected data set for fashion. AI-fortified, cloud-ready SAS Intelligent Planning Suite enhances the customer experience for global retailers and consumer goods manufacturers. |
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AR & VR Jacqueline Dooley Computer vision platform, Resonai, is bringing augmented reality to physical spaces, including movie theaters, shopping malls and retail. |
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Data & Analytics Mahir Prasad Convertr CEO Emma Bowkett calls for an open marketing ecosystem and details how to win back the customer’s trust. Read more |
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Content Marketing Over the past decade, nearly every phase of marketing has undergone a revival thanks to the mainstream adoption of social media, the emergence of long-tail marketing, and the declining effectiveness of advertising. Download now |
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