| | Immune health: Supplement support driven by ingredient innovation
The immune health category skyrocketed during the pandemic, experiencing an unprecedented demand for products—as well as the ingredients and resources to make and market them. What’s more, consumers continue looking for immune support across all demographics, particularly young to old.
Valued at $2.5 billion before Covid, the immune health market is now worth more than $5.5 billion, per Nutrition Business Journal. With an additional half a billion expected by 2025, that’s a 2.6% compound annual growth rate (CAGR) for a category that otherwise had all but plateaued pre-2020....
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