How to create a 360-degree customer view -

Hi John,

For marketers with legacy systems, focusing on linking data and developing a 360-degree view of consumers is a challenge. Implementing a data lake can help aid you in improving operational efficiencies while reducing costs and increasing revenue.

According to research from Merkle, 76% of US and UK marketing and technology executives said they implemented a data unification capability this past year to support collecting customer data in real time.

Register here for "How to Create a 360-Degree View of Customers with a Data Lake," presented by Merkle, and learn how to:

• Build the right cross-functional team to quickly establish a data lake
• Develop a data lake roadmap and timeline to keep the project on track
• Select tools and technology based on business needs and desired use cases
• Measure the success of operational efficiencies, reduced costs, and increased revenues
• Plus! Hear how Gerber Life Insurance successfully activated a data lake and what they gained

Reserve your seat now to join us on Wednesday, December 15 at 2pm ET.

This Tech-Talk Webinar is sponsored content by Merkle.

Sincerely,
eMarketer Editors

P.S. Please forward this invite to colleagues and peers who may be interested in data lake fundamentals. Thank you!

Interested in sponsoring a webinar? Email advertising@emarketer.com