Achieving the Golden Record involves collapsing duplicate records into one version of the truth for the single customer view (SCV). There are different approaches to achieving the Golden Record. Learn a unique approach which takes into consideration the actual quality of the contact data as the basis of survivorship.

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Data Quality today is, first-and-foremost, a bottom-line issue that businesses must address to stay competitive. Read this whitepaper to better understand what data quality is and why it is important with these 7 data quality principles.

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