Did you know writing is the most important skill / competency, according to research from Ragan and HarrisX? How are your writing skills?

The Newsroom Edge: Principles for Copy That Captivates and Converts

The ability to craft compelling, precise and impactful writing is a more critical skill than ever—thanks to multi-screen media consumption, multitasking and information overload. This session shows you out to integrate time-tested journalistic principles and new tools to streamline your writing process, boost efficiency and capture shorter attention spans on any platform.

AI-Enhanced Writing: How to Master Prompts for Powerful Prose

Communicators face unprecedented pressure to produce high-quality, engaging content at breakneck speeds across multiple platforms. This session outlines how to harness AI-assisted writing and content creation to keep pace and meet these demands without sacrificing quality or creativity. You’ll learn to seamlessly integrate tools like ChatGPT and Claude into your writing workflow while maintaining your unique voice.

Brand Storytelling: Frameworks to Move Audiences (and the Bottom Line)

Studies show that stories are 22 times more memorable than facts alone. Yet many communicators lack a structured approach to consistently create compelling narratives. This session gives you proven frameworks and techniques to craft emotionally resonant stories that capture imaginations—and drive action. Join us to discover how to touch emotional chords and create lasting connections using the art and science of storytelling.