Digital transformation. Customer obsession. A single customer view. Today’s marketing leaders have been called on to champion these aspirational programs for their brands.

To deliver on these ambitions, many CMOs plan to invest heavily in new marketing technology. But in their quest to improve the outcomes of their tactical marketing campaigns, too many marketing leaders fail to account for the operational efficiencies a solution will drive for both the marketing organization and the business at large.

Our Improving Marketing’s Operational Efficiency with Modern Tech eBrief examines why martech should not only help improve key marketing metrics, but also enable more efficient ways of working.

Download the eBrief to learn:

Why martech decisions should be grounded in the operational benefits it provides
How to assess the operational efficiency gained with marketing technology
How the customer data platform (CDP) fundamentally transforms how marketers and therefore businesses understand and interact with customers