Good morning, Marketer, and let’s zoom in on how your content is performing.

Contributor Greg Kihlstrom recommends, in the second of a three part series on the ROI of personalization, to take a close look at individual content elements and how they perform. It’s also important, as he explains, to recognize that personalization is going to require investment.

A top-performing experience is a seamless one without any weak links. A similar attention to detail also pays off with work management. Also today, find out how you can improve the efficiency of your work management by finding the right balance between active and passive kinds of work collaboration. 

Chris Wood,
Editor

The ROI of personalized experiences: Content measurements

Track the ROI of personalized content by looking at individual and incremental performance and using a multi-touch attribution model.

Read more

How to improve efficiency by combining two kinds of collaboration

Effective work management comes from the right mix of active and passive collaboration methods.

Read more

What you need to know to grow your ecommerce business

The trends that are dominating the online market, and how you can keep on top of your customers’ changing needs and expectations.

Read more

How to increase email response rates & reduce unsubscribe rates in 2023

When analyzing consumer behavior at scale, decision-makers need to keep up – making consumer insights matter more now than ever.

Register here!

4 reasons why it’s hard to prove impact in marketing ops

Measuring impact is a common challenge in marketing operations. Here's how to overcome this hurdle, according to marketing ops experts. 

Read more

How new remote work apps and virtual meetings are transforming employee experience

Roam, Frameable & Party.Space are delivering experiences that help employees and orgs adapt to the work-from-home era.

Read more

The essential elements of digital events

Virtual events are here to stay and DEP vendors are pioneering ways to deliver a more engaging, human experience. Download this MarTech guide for the latest trends, vendor info, and digital event must-haves.

Learn more

Does your organization need a marketing work management platform?

Marketing work management tools, also called project management tools, have become very popular since the move to work-from-home, but don't jump into the purchase process blindly.

Read more

Explore the fall season of MarTech

More than 60 free sessions showcasing tools, technologies, and solutions — plus data-rich case studies from world-class brands like Coca-Cola and Atlassian… the complete fall edition of MarTech is here!

Start discovering now

From Search Engine Land

Know someone who would like this newsletter as much as you?

Copy this link to share the MarTech newsletter via email, social, or text: https://bit.ly/MarTechNewsletter