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| No word on the fate of 'The Most Interesting Man in the World' By Erik Oster Heineken USA has moved creative duties on its Dos Equis brand from Havas Worldwide to Droga5 without a review. The fate of "The Most Interesting Man in the World," the character that Havas (then known as Euro RSCG) created for the brand in 2006, remains unclear. Droga5's first work will not debut until next year.... Read more » |
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| The industry is expected to swell to $107 billion in 5 years By Robert Klara |
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| Promoted Content by xAd | | Pay just for customers who walk through the door |
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| Motivational storytelling from W+K Shanghai By Angela Natividad |
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| See the U.S. entries on the Lions Innovation shortlist at Cannes By Tim Nudd |
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| From SNL to The Bachelor, these series dominated online By Sami Main More than 2.9 billion social interactions across Facebook and Twitter were recorded during the just-concluded 2016-2017 TV season, according to Nielsen's Social Content Ratings. Last year saw nearly a billion tweets sent in the U.S. about TV in the 2015-2016 season. With data collected from September through May, Nielsen was able to learn which shows... Read more » |
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| Repositioning drive from Commonwealth/McCann By David Gianatasio In America, we're stuck with the nightmare of Donald Trump. Meanwhile, our neighbors to the north are apparently living some kind of beautiful, utopian dream. It's called the "Canadian Dream," according to a heartfelt new Chevrolet campaign from Commonwealth//McCann, which positions as the automobile as perfect for a vastly diverse yet inclusive nation. Teasers began... Read more » |
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| Dan Murphy joins the agency's New York office By Erik Oster Deutsch has hired Dan Murphy as senior vice president, director of digital operations and production, effective as of today. In the role, Murphy will work out of the agency's New York office and oversee digital projects across the agency's client roster, which includes Johnson & Johnson, Acuvue, PNC Bank and A-B InBev's Busch brand, which... Read more » |
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| Featured Jobs | | The Optical Society Washington D.C. | | News website New York City, New York | | TravelHost Take control of your finances and your schedule | | The Optical Society Washington, DC | | Lebhar-Friedman Inc. New York City, New York (US) | | |
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| Stretch hard to know the customer—and the technology By Scott Anderson As the end of the school year wraps, I typically hear snippets of useful and inspirational advice from various commencement speeches. With a long career in marketing, I'm often asked by both marketing students and those already in the profession for advice on career advancement. Looking back, I've realized that my point of view is... Read more » |
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| The Shark Tank-esque show assembles—but wastes—an A-list panel By Jason Lynch Throughout most of its lifespan, Apple has been an innovator--if it doesn't outright invent a new product, it takes an existing one to the next level and beyond--but as the company releases its first series, it finds itself in a unusual position: that of imitator. That's the case with Planet of the Apps, which unexpectedly... Read more » |
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| AdColony debuts a system that offers custom creative By Christopher Heine AdColony wants to make mobile video ads more interactive, and today it's unveiling what looks to be a flexible system called Aurora HD Video. For example, Disney is running custom trailer ads on the program to promote its movie Pirates of the Caribbean: Dead Men Tell No Tales. The ad sends viewers on a virtual... Read more » |
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