The disintermediation inherent in the world of ad tech has historically been inferred but not explicitly stated. Until recently, that is. Read more here. Additional coverage: - Sheryl Sandberg's exit as COO from Meta bookends a controversial yet lucrative, chapter in the Facebook story.
- Here’s what Forbes' decision to terminate its SPAC plans signals in the media investment market.
- In this week's Digiday+ Media Briefing, media editor Kayleigh Barber interviewed The Cut editor-in-chief Lindsay Peoples about the abortion guide that Vox Media-owned New York Magazine and The Cut published last month.
- Across the industry, client expectations of their public relations agencies are changing, placing a strain on the relationship.
- Ads are coming to Netflix and brands and agencies are ready: Two-thirds said they would buy ads on Netflix, according to Digiday+ research. Also, here are five unanswered questions about what that new ad offering could look like.
Other things to know about - Join this virtual forum next week on June 7 to hear from execs at Publicis Media, Known and Digitas as they deep dive into the state of CTV measurement, creative and media in 2022. Sponsored by MNTN.
- Download this new guide to learn how marketers are taking advantage of cookieless environments today to bolster their strategies for a post-cookie future. Sponsored by Quantcast.
- Join this webinar on June 14 at 2 p.m. EDT to learn about new customer behaviors that brands can address through marketing. Sponsored by Epsilon.
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| | | | | The disintermediation inherent in the world of ad tech has historically been inferred not explicitly stated. Until recently that is … | | |
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howdy! | | | | | Sheryl Sandberg’s exit bookends a controversial yet lucrative, chapter in the Facebook story | | |
| | | | | Download this new guide to learn how marketers are using an evolved form of wireless data to power targeting of granular audiences. | | |
| Advertisement |  | | |
howdy! | | | | | What Forbes’ decision to terminate its SPAC plans signals in the media investment market | | |
| | | | | CTV advertisers are navigating new challenges and opportunities presented by a growing market and potential consumer privacy changes. | | |
howdy! | | | | | In this week’s Media Briefing, media editor Kayleigh Barber interviewed The Cut editor-in-chief Lindsay Peoples about the abortion guide that Vox Media-owned New York Magazine and The Cut published last month. | | |
| Advertisement |  | | |
| | | | | Download this new guide to learn how access to video-level data enables contextual audience targeting and ensures brand safe environments. | | |
howdy! | | | | | As more brands look to go viral, PR professionals sound off on how that impacts their work. | | |
howdy! | | | | | Ads are coming to Netflix and brands and agencies are ready: Two-thirds said they would buy ads on Netflix, according to Digiday research. | | |
| | | | | One the latest episode of the Digiday Podcast, FOS's founder and CEO Adam White talks about growing the company through new hires and its new investment partnership from Crain Communications. |
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