You might notice the Digiday Daily Newsletter coming in at different times over the next few weeks. We’re running some tests to figure out what works best for our readers. If you have any feedback, please email us at help@digiday.com. The ad industry wants to make a little go a long way when it comes to programmatic advertising. GroupM and The Trade Desk are at the forefront of this shift with recently revived efforts to help advertisers buy more premium ad inventory. Even publishers are getting in on the act. All motivated by the same conclusion: the outlook for advertising in large swathes of the open web isn’t particularly promising so it’s crucial to hive off the parts of it that are. For an industry built on scale, that’s quite the pivot. Read more below. From our sister site, WorkLife: Other things to know about - Join us at the Digiday Programmatic Marketing Summit in Palm Springs, Calif., from May 4-6 where senior leaders from top agencies will discuss how they’re bracing for change and what it means to be competitive in programmatic marketing in a new landscape.
- Custom bidding models are empowering media buyers to package their own data science and can enable agencies to influence each factor that feeds into a final bid. Sponsored by Xandr.
- Brands committed to personalizing digital experiences need a deep understanding of consumers to do so. CDPs are helping them to unlock consumer data’s potential, but not all are created equal. Sponsored by Adobe.
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| Top Stories |  | | Ivy Liu |
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| | | | | Finding a way to articulate why less means more in programmatic advertising is becoming a necessity for the largest companies in ad tech. | | |
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howdy! | | | | | This week’s Future of TV Briefing looks at the tricky, two-part question of not only how content quality can be quantified but whether it can be quantified on the level of a measurement standard. | | |
| | | | | CTV can suffer from ad repetition and frequency-capping issue. The remedy is not simply delivering fewer ads; it’s ensuring they are purposeful experiences. | | |
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howdy! | | | | | Even among 86 agency execs surveyed that actually spend client budgets on TikTok, less than 20% are at least “confident” it works. | | |
| | | | | Until recently, on-device advertising was a channel underutilized by most UA marketers. Leveraging a channel that reaches consumers from unboxing to daily moments is a crucial step for all app advertisers. | | |
howdy! | | | | | As more shoppers spend more time streaming their content, a footwear company is spending big to meet them where they are. | | |
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| | | | | Personalization and privacy work in tandem when it comes to the new digital marketing manifesto, but marketers must find the right data partner to ensure they deliver on both. | | |
howdy! | | | | | The 2022 Digiday Content Marketing Awards recognize the companies and campaigns using content to modernize media and marketing. | | |
howdy! | | | | | The Digiday Content Marketing Awards recognize the companies and campaigns using content to modernize media and marketing. | | |
| | | | | In order to reach its $20 million goal this year, Blockworks' co-founders are going after new Web3 native revenue opportunities. |
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