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| Superman prequel could bring in new audiences and advertisers By Jason Lynch NBCUniversal is giving Syfy a brand refresh ahead of this year's upfront, expanding its news division and the channel's genre scope to include superhero and comic book-themed programming. The network--which celebrates its 25th anniversary this fall--will be doubling its original scripted content, and picked up a pair of new series, including a Superman prequel called... Read more » |
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| New measurement data includes Amazon, Hulu, Netflix and YouTube By A.J. Katz |
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| Promoted Content by DISH Media Sales | | The 3-Minute Guide to Cross-Platform Addressable |
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| New study reveals consumers are buying into OTT By Chris Ariens |
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| Company promises to keep the massive event under 2 hours again By Jason Lynch |
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| Here's which shows will—and won't—make it to next season By Jason Lynch The broadcast upfronts are now less than a week away, which means that those networks are approaching the finish line when it comes to setting next season's lineups, and are making final decisions about which of their current series will live to see another year, and which have reached the end of the line. While... Read more » |
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| What to look for when cutting the cord By Dianna McDougall, Sami Main When it comes to choosing a service to help them cut the cord, consumers are picky eaters who want what they want, when they want it. "On a fundamental basis, viewers are now highly individualized," said Peter Orlik, director and professor for the School of Broadcasting and Cinematic Arts at Central Michigan University. "Broadcasters and... Read more » |
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| Crunch time for NBC, CBS, Fox, ABC and CW execs ahead of upfronts By Jason Lynch The broadcast upfronts are a few days away, which means that execs at the five broadcast networks are behind closed doors as they make the final, excruciating calls on their schedules for the 2017-18 season. They'll be deciding which promising pilots will make the cut, which current series deserve another year and what other big... Read more » |
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| Featured Jobs | | WhoWhatWhy Working from home | | Market News International Washington D.C. | | Reviews.com Seattle | | Universal Media - Analytics Inc. Mechanicsburg, Pennsylvania (US) | | Prometheus Global Media Mid-Wilshire, Los Angeles | | |
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| Late Show hopes to top The Tonight Show this season in total viewers By Jason Lynch Tuesday night, Stephen Colbert turned to his former Daily Show colleagues to celebrate his 20th anniversary of when he joined the Comedy Central series--and, even more importantly, to help him in his quest to overtake The Tonight Show this season in total viewers. Colbert assembled a powerhouse lineup of Daily Show alums-- Jon Stewart, John... Read more » |
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| The network is hoping for a spark from the former ratings juggernaut By Jason Lynch Just one year after its "farewell season," American Idol will be returning to broadcast TV. But when the popular music competition series comes back next season, it will air on ABC, not FOX, where the show ran for 15 seasons. ABC announced this morning that it has closed a deal with producers FremantleMedia North America... Read more » |
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| He replaces Toby Byrne, who stepped down last September By Jason Lynch Fox Network Group's search for Toby Byrne's replacement, which took nearly eight months, has finally ended--less than a week before Monday's upfront event. After casting a wide net, the company selected the candidate many buyers assumed would get the job from the start: Joe Marchese, its president of advanced advertising products. As president of advertising... Read more » |
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