"It's a natural shaking out." Marketers at the Cannes Lions festival are speaking out about the problems with influencer marketing, declaring their efforts to eradicate fraud from the space and to make it more transparent. In the wake of AT&T's acquisition of Time Warner, media buyers are hoping their clients get "the highest-quality programming informed by the highest-quality data with the least amount of waste." Mark Thompson, CEO of The New York Times, weighed in on Facebook, Google and Twitter at the Cannes Lions. Here's his assessment. Facebook invited 120 digital video creators from around the world to its first Creator Day, where it announced new products, held workshops and listened to questions and concerns. "The obsession with Facebook in the media industry is unhealthy." CBS News Digital's Christy Tanner discusses the perils of focusing only on Facebook and more on the latest Digiday Podcast. Find out exactly how Express, Handy, Rent the Runway and more are approaching the challenges of modern retail at the Digiday Retail Forum. Register now to reserve your spot. |
|---|
|
|---|
| Shareen Pathak "What I want us to do is give our sellers a voice, rather than influencers who happen to have a following that we use and pay for a post.” |
|---|
|
|---|
| Kerry Flynn AT&T is pitching a future of fewer commercials in its media empire. WarnerMedia includes Turner, HBO and the Warner Bros. studio. |
|---|
|
|---|
| Advertisement  |
|---|
|
|---|
| Sponsored Content IBM Watson Marketing Today's marketer is under constant pressure to keep up with a swelling litany of demanding day-to-day tasks. Join Michael Trapani, global product marketing leader for IBM Watson Marketing for an on-demand webinar as he explores the specific ways in which AI-powered marketing can benefit your organization. Sponsored by IBM Watson Marketing. |
|---|
|
|---|
| Jessica Davies Mark Thompson, CEO of The New York Times, gave his report card on platforms: Google is getting better, Twitter is a bit perky, Facebook is failing. |
|---|
|
|---|
| Digiday Editors This year's Cannes Lions festival is more subdued than in years past, but it isn't just ad agencies and ad tech vendors pulling back — the duopoly is, too. |
|---|
|
|---|
| Sponsored Content Braze To dive into how agencies are embracing technology to fuel creativity and set their clients apart in a shifting competitive landscape, we sat down with R/GA's forward-looking U.S. CTO, Steven Moy. According to Moy, technological "evolution is accelerating, and the pace of innovation is changing." Sponsored by Braze. |
|---|
|
|---|
| Sponsored Content IBM Watson Marketing From tracking campaign metrics to processing countless streams of raw data, marketers' demanding day-to-day duties are getting out of hand. But teams that onboard AI are finding ways to painlessly automate tasks, track and respond to consumer journeys, and so much more. With the support of AI, marketers can make the most of their days, maximizing their output and enabling them to reach their full creative and strategic potentials. Sponsored by IBM Watson Marketing. |
|---|
|
|---|
| Advertisement  |
|---|
|
|---|
Regular deadline:
June 22, 2018 |
|---|
| |
|---|
Last chance deadline:
June 29, 2018 |
|---|
| |
|---|
ALL EVENTS |
|---|
|
|---|
|
|
