Jack Rotherham, Chief Marketing Officer, Comcast Advanced Advertising Group , went "Over the Top" at this year's Entertainment & Technology Summit in Los Angeles, as he discussed the promise of OTT devices and the viewing behavior they are enabling.  Jack presented FreeWheel's Signature Insights showing recent OTT device usage trends, their place in the "New Living Room" and as an emerging advertising platform. He was accompanied on stage by Andrew Wallenstein, Variety's Co-Editor-in-Chief, for a fireside chat where they further discussed OTT's increasing value to marketers and publishers: the unique audiences they are reaching and how they serve as a complement to the broader and evolving TV ecosystem.
 
FreeWheel's position at the center of the New TV Ecosystem allows a unique perspective into the trends and insights that are driving the TV & premium video industry.
  
*FreeWheel is part of the Comcast Advanced Advertising Group.