In his spotlight conversation with Andy Wallenstein at Variety's Entertainment and Technology Summit in New York City, Kevin Westcott, Vice Chairman US M&E sector leader, Deloitte Consulting LLP, discussed how Gen Z and Millennials are influencing and reshaping media consumption behaviors. The session, Generation(s) Digital, featured recent results from Deloitte's Digital democracy survey, 11th edition.
"American consumers continued to stream, binge watch and demand more media in 2016. As the growing forces of social media and over-the-top services continue to accelerate, particularly among millennials and Generation Z, the consumer rules," said Kevin Westcott, vice chairman and U.S. media and entertainment leader, Deloitte LLP. "The shift to streaming, mobile, on-demand services and personalization are significant opportunities in 2017. Brands can bring new value, services and incredibly entertaining content to the empowered consumers across all age groups in a manner that can be monetized."
Additional highlights from the session included:
Nearly half of all US consumers subscribe to a streaming video service; on average Millennials report that they subscribe to 4 streaming video services
Gen Z and Millennials spend over 50% of their time watching TV shows on devices other than a television
73% of US consumers and nearly 90% of Gen Z and Millennials binge-watch television; Gen Z and Millennial binge watchers consume an average of 6 episodes and spend 5 hours binge-watching TV in a single sitting
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